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An impressive TV with vivid color and contrast.This elite TV features crisp resolution, clear motion and high contrast. It has a brilliant and smooth picture made possible by ultra-fine lighting and brightness.Brilliant DetailsQuantum Matrix with Mini LEDsCatch every detail in dark to bright scenes. Precise lighting from Mini LEDs boost brightness so you don't miss a thing.High 4K ResolutionNeo Quantum HDR+See content come to life with remarkable picture quality and brightness. No exaggeration: the things on screen look true enough to touch. You’ll get to absorb all the nuances of the latest Hollywood movies and the shows you love made for High Dynamic Range.Sound that moves youDolby Atmos and Object Tracking Sound+ Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen, sound moves right along with them to deliver realistic, 3D audio thanks to Object Tracking Sound.Peak motion enhancements 144HzMotion Xcelerator 144HzPlay games and content with ultra-smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds, so you have a seamless, non-stop picture.A new level of depth in every imageReal Depth Enhancer ProExperience depth and dimension on screen just like you do in real life. Real Depth Enhancer Pro finds the focal point in each frame and adjusts for a fully dimensional picture.AI-powered picture enhancementsAI-enhanced picture quality optimized for a super large screen. The Supersize Picture Enhancer reduces noise and increases sharpness, even at its biggest size.Watch content in up to 4K resolution.4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution.A speedy processorNQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos sound, and expertly upscaled 4K resolution. Content converted to HDR-like qualityAuto HDR RemasteringElevate your viewing experience with our best 4K color and contrast. AI-based algorithms help create brighter highlights and details.Catch details in dark scenesHDR Brightness OptimizerDark scenes become detailed so that everything is more visible. The tone of the image adjusts in real time so you can see the screen in any lighting. Plus with improved brightness, you get a rich picture with more to see. The best smart tv platform with multi-year software supportSamsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.AI Energy ModeSave energy with AI Energy Mode on SmartThings.Secured by KnoxDefend your Samsung TV with Knox Security.SolarCell RemoteSay goodbye to disposable batteries. Turn up the volume on sustainability with the SolarCell Remote.Samsung TV PlusBest of TV — all for free. Choose from 250+ live TV channels and 1000s of movies and shows on demand at zero cost.

Our most powerful OLED with expert-validated colorsThis premium TV features dramatic detail, reduced glare and our most powerful brightness. Smooth motion, depth and 4K processing make for a non-stop, breathtaking picture.Vibrant DetailsOLED TechnologyDiscover pure blacks, bright whites and Pantone-validated color. Combined with detail and brightness, this pixel-packed screen gives you a dramatic view for everything you watch.A new glare-free finishOLED Glare freeWatch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen.Incredible ContrastOLED HDR ProExperience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors. Your picture is optimized to make bright whites and pure blacks crisp and clear.Peak motion enhancements 144HzMotion Xcelerator 144HzPlay games and content with ultra-smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds, so you always have a seamless, non-stop picture.Sound that moves you powered by AI technology Dolby Atmos™ and Object Tracking Sound+Put yourself in the middle of the action with built-in Dolby Atmos®. When cars are speeding across your Samsung AI TV screen, sound moves right along with them to deliver realistic, 3D audio, thanks to Object Tracking Sound+.3D-like scenes with AI Real Depth EnhancerExperience depth and dimension on screen just the way you see it in real life. Real Depth Enhancer creates an immersive experience on your 4K AI TV by mirroring how the human eye processes depth by increasing foreground contrast. For all content, this simple adjustment brings the picture that much closer to reality.Transforms all content into 4K resolution4K AI Upscaling Instantly transforms lower resolution content into 4K using AI technology. Whether you’re watching an HD movie, live sports or even looking back at home videos, get enhanced clarity with our high-performance, AI-powered processor that upgrades your content scene by scene.A speedy processorNQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos™ sound, and expertly upscaled 4K resolution.Professionally calibrated picture qualityExpert CalibrationEnjoy true-to-life TV colors at home, calibrated by Samsung experts before it leaves our factory. Specialized equipment ensures accurate, consistent color based on industry standards.The best smart tv platform with multi-year software supportSamsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.AI-optimized picture settingsAI Customization ModeAI detects what you're watching and automatically optimizes the TV’s settings for the best viewing experience. Set your preferred picture style by content type—from sports to horror—and then let AI technology do the work.Skip the setup and playAI Auto Game ModeAI technology recognizes your game titles and genres and automatically optimizes your TV settings so you can spend less time setting up and more time playing.

More than a TV. A design statement.Elevate every room with the sleek design of The Serif. Its unique shape puts the ‘I’ in impeccable, adding extra elegance to this stunning 4K TV. Designed to look good on a shelf or a stand, its striking 4K picture and vibrant colors fill your space with beauty.Designed by artistsIconic 360 I-shaped DesignDesigned by the award-winning Paris-based duo Ronan and Erwan Bouroullec, this iconic “I” shaped centerpiece turns your typical TV experience into bold, artful décor. Attractive from every angle, The Serif charms any space while doubling as a shelf for small knick-knacks or just setting the mood on its detachable easel stand.Canvas-like finish reduces glareAnti-Reflection with Matte DisplayEnjoy more visibility of your QLED 4K TV with 100% Color Volume with virtually no light reflection, night or day. The premium Matte Display Film limits light distraction by reducing glare from all your shows, contents, and works of art.Detachable Easel Stand IncludedThe Serif isn’t meant to be boxed in—or just up against the wall. With the detachable easel stand, it can grace any place or space. It pairs perfectly with the TV’s stylish frame—and it comes with removable legs to flawlessly flex from room to room. If you’re working with a small space or a whole house, the easel stand adapts.Ambient Mode+It’s a hit—even when it’s off. When you’re not using it to watch, The Serif will turn your typical TV experience into bold, artful décor with beautiful backgrounds. Add your aesthetic and upload your own pics, or play DJ and The Serif will groove to the music.The best smart tv platform with multi-year software supportSamsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.Mobile MirroringSee your favorites on the big screen. Endlessly scroll, experience shows and movies—even take your calls—no wires or clutter. Just content.SmartThingsTake control of your connected devices with SmartThings on your screen. From the comfort of your couch, you can turn off lights, check the door and more—using just your voice or remote. With this built-in app, you’ve got instant access to them.Multi ViewWatch up to two things at once on your TV, including what’s on your mobile device. Whether it's live stats for the sports you’re watching or cheat videos while you play your game, Multi View lets you see them all simultaneously on the big screen.Watch content in up to 4K resolution.4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution.True-to-life color100% Color Volume with Quantum DotTake in breathtaking color that stays true at any level of brightness. Marvel at over a billion beautiful shades on your TV.

Brilliant DetailsQuantum Matrix with Mini LEDsCatch every detail in dark to bright scenes. Precise lighting from Mini LEDs boost brightness so you don't miss a thing.High ContrastNeo Quantum HDRDiscover variety in every frame—with dynamic contrast and brilliant colors, all in 4K resolution. Contrast is adjusted to best fit each scene, helping showcase more accurate colors and bringing the on-screen story to life more beautifully.Hear the actionDolby Atmos and Object Tracking Sound LiteKeep your ears on the action with built-in Dolby Atmos. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio—putting you right in the middle of the car chase, stampede or party scene.Smooth MotionMotion Xcelerator 120HzExperience smooth action with exceptional motion enhancements. Get crisp visuals at a speed of 120 frames per second for a seamless picture.Watch content in up to 4K resolution4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution.A speedy processorNQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos sound, and expertly upscaled 4K resolution.Content converted to HDR-like qualityAuto HDR RemasteringElevate your viewing experience with our best 4K color and contrast. AI-based algorithms help create brighter highlights and details.Catch details in dark scenesHDR Brightness OptimizerDark scenes become detailed so that everything is more visible. The tone of the image adjusts in real time so you can see the screen in any lighting. Plus with improved brightness, you get a rich picture with more to see. The best smart tv platform with multi-year software supportSamsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.

More than a TV. A design statement.Elevate every room with the sleek design of The Serif. Its unique shape puts the ‘I’ in impeccable, adding extra elegance to this stunning 4K TV. Designed to look good on a shelf or a stand, its striking 4K picture and vibrant colors fill your space with beauty.Designed by artistsIconic 360 I-shaped DesignDesigned by the award-winning Paris-based duo Ronan and Erwan Bouroullec, this iconic “I” shaped centerpiece turns your typical TV experience into bold, artful décor. Attractive from every angle, The Serif charms any space while doubling as a shelf for small knick-knacks or just setting the mood on its detachable easel stand.Canvas-like finish reduces glareAnti-Reflection with Matte DisplayEnjoy more visibility of your QLED 4K TV with 100% Color Volume with virtually no light reflection, night or day. The premium Matte Display Film limits light distraction by reducing glare from all your shows, contents, and works of art.Detachable Easel Stand IncludedThe Serif isn’t meant to be boxed in—or just up against the wall. With the detachable easel stand, it can grace any place or space. It pairs perfectly with the TV’s stylish frame—and it comes with removable legs to flawlessly flex from room to room. If you’re working with a small space or a whole house, the easel stand adapts.Ambient Mode+It’s a hit—even when it’s off. When you’re not using it to watch, The Serif will turn your typical TV experience into bold, artful décor with beautiful backgrounds. Add your aesthetic and upload your own pics, or play DJ and The Serif will groove to the music.The best smart tv platform with multi-year software supportSamsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.Mobile MirroringSee your favorites on the big screen. Endlessly scroll, experience shows and movies—even take your calls—no wires or clutter. Just content.SmartThingsTake control of your connected devices with SmartThings on your screen. From the comfort of your couch, you can turn off lights, check the door and more—using just your voice or remote. With this built-in app, you’ve got instant access to them.Multi ViewWatch up to two things at once on your TV, including what’s on your mobile device. Whether it's live stats for the sports you’re watching or cheat videos while you play your game, Multi View lets you see them all simultaneously on the big screen.Watch content in up to 4K resolution.4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution.True-to-life color100% Color Volume with Quantum DotTake in breathtaking color that stays true at any level of brightness. Marvel at over a billion beautiful shades on your TV.

A display in a class of its own.MICRO LED.Welcome to a bold new world of luxury entertainment: MICRO LED. Discover our most advanced display technology ever, crafted from individual microscopic LEDs radiating over 8 million points of light—and engineered with arena-worthy sound as transcendent as the picture itself.MICRO LED TechnologyMind-blowing details in everything you watch. Experience vast contrast and incredible detail. Using tiny LEDs that are substantially smaller than conventional LEDs, the display is powered without backlighting or color filters - just purely sophisticated design.Monolith DesignMake a bold statement with the monumental yet minimal design built to immerse you. The majestic MICRO LED was created to captivate. Slim, bezel-less and engineered to fit perfectly against the wall, it enhances your space without distraction.Arena SoundWith sound this powerful, you might wonder where all the speakers are hidden. Experience magnificent 3D Arena Sound that moves above and all around you—from nearly invisible speakers in the display—to transport you to the center of the action.Multi ViewKeep up with it all—all on one convenient screen, all in real-time with 4Vue. For work, sports, news, entertainment, communication and life in general, enjoy as many as four different sources of your content side by side on your MICRO LED display.MICRO ContrastBinge with breathtaking results. Get lost in brilliant whites and inky blacks. And do it all thanks to the individually controlled pixels that give you our most intense contrast imaginable.MICRO ColorSee each shade across the spectrum come to life for color worth obsessing over. From a field full of flowers to a tropical sunset, see colors flourish in its purest form with MICRO Color. With no color filter needed, delight in details based in reality.MICRO HDRWhether the scene calls for ice caves or desert sand, ultra-realistic texture and dimension enriches every picture through nearly infinite gradations, so you’ll feel like you’re there.MICRO AI ProcessorSee your picture perfected to stunning 4K resolution with AI upscaling. Scene by scene, The MICRO AI Processor analyzes and upgrades your resolution and contrast to deliver your HDR content in quintessential 4K.Infinity ScreenExperience virtually no boundaries between your content, the screen and the wall behind it. To say the Infinity Screen blends into your décor would be an understatement. This is the very definition of immersive.

An 8K TV with exceptional detail in every sceneThis unbelievable TV features a more detailed image, high resolution and great sound. Clear movement and enhanced depth bring you extra awe.Bring out hidden detailsQuantum Matrix Pro with Mini LEDsDiscover details you’ve been missing—even in dark and light scenes. It has 1.5x more lighting zones than normal Quantum Matrix technology for even greater detail—and backlight dimming for better brightness.High 8K ResolutionNeo Quantum HDR 8K+Take in a hyper-realistic 8K picture with color and contrast. See deep blacks, bright highlights and a wide spectrum of lifelike colors—all in stunning 8K resolution adding depth and brilliance to the image. Real 8KResolution With AI UpscalingSee a clear picture with 8K resolution. It instantly improves as you watch for 4x higher resolution than 4K— for everything from games to movies, all thanks to 512 AI neural networks that help update each scene.Sharper movementAI Motion EnhancerEliminates motion stutter and sharpens small moving objects to provide the ultimate viewing experience. Never miss those hard-to-see details or blurred subtitles.²Sound that moves youDolby Atmos and Object Tracking Sound+ Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen, 3D sound moves right along with them thanks to Object Tracking Sound.A new level of depth in every imageReal Depth Enhancer ProExperience depth and dimension on screen just like you do in real life. Real Depth Enhancer Pro finds the focal point in each frame and adjusts for a fully dimensional picture.Our fast processorNQ8 AI Gen2 ProcessorSee clear detail, stunning depth, shading and textures that result in a better-than-the-theater experience, in addition to enhancing your audio and total TV performance.Super clear motionMotion Xcelerator 165HzStream your content with ultra-smooth motion and virtually no lag or blur. Faster response and rendering mean your button-mashing gets better results with visuals that stay crisp.Content converted to HDR-like qualityAuto HDR RemasteringElevate your viewing experience with our best 8K color and contrast. AI-based algorithms help create brighter highlights and details.The best smart tv platform with multi-year software supportSamsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.AI Energy ModeSave energy with AI Energy Mode on SmartThings.Secured by KnoxDefend your Samsung TV with Knox Security.SolarCell RemoteSay goodbye to disposable batteries. Turn up the volume on sustainability with the SolarCell Remote.Samsung TV PlusBest of TV — all for free. Choose from 250+ live TV channels and 1000s of movies and shows on demand at zero cost.

Our best-of-the 8K pictureOur flagship TV features our highest resolution, slimmest profile and most mind-blowing sound. Incredibly clear motion and a powerful processor make this TV stand out from the rest.Our slimmest bezelInfinity Air DesignSee more of the screen and less of the borders with an almost-invisible profile. The image reaches all edges of your TV, giving you a more expansive view for all your movies, shows and content.Transform content to 8KNeo Quantum HDR 8K ProTake in our best 8K quality picture with a huge range of contrast and color. Brighter brights, darker darks bring you an unbelievable picture so clear, you can see every pixel.Real 8K Resolution With AI Upscaling ProSee our clearest picture with our best 8K resolution. It instantly improves as you watch for 4x higher resolution than 4K— for everything from games to movies, all thanks to 512 AI neural networks that help update each scene.Sharper movementAI Motion Enhancer ProWatch live sports and action with smoother objects and text. It sharpens motion so that you don't miss a moment due to hard-to-see details or blurred subtitles.Our best TV soundDolby Atmos and Object Tracking Sound ProDon't just hear the action—feel it with our best TV audio and built-in Dolby Atmos sound. Dramatic 3D audio fills the room as AI Sound tracks the action on screen with pinpoint accuracy.A new level of depth in every imageReal Depth Enhancer ProExperience depth and dimension on screen just like you do in real life. Real Depth Enhancer Pro finds the focal point in each frame and adjusts for a fully dimensional picture.Our fastest processorNQ8 AI Gen3 ProcessorSee our clearest detail, stunning depth, shading and textures that result in a better-than-the-theater experience, in addition to enhancing your audio and total TV performance.Bring out hidden detailsQuantum Matrix Pro with Mini LEDSDiscover details you’ve been missing—even in dark and light scenes. It has 1.5x more lighting zones than normal Quantum Matrix technology for even greater detail.Extremely clear motionMotion Xcelerator 240HzStream your content with amazingly smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at blazing-fast speeds up to 240 frames per second for any content.Content converted to HDR-like qualityAuto HDR RemasteringElevate your viewing experience with our best 4K color and contrast. AI-based algorithms help create brighter highlights and details.AI Energy ModeSave energy with AI Energy Mode on SmartThings.Secured by KnoxDefend your Samsung TV with Knox Security.SolarCell RemoteSay goodbye to disposable batteries. Turn up the volume on sustainability with the SolarCell Remote.Samsung TV PlusBest of TV — all for free. Choose from 250+ live TV channels and 1000s of movies and shows on demand at zero cost.

A stylish OLED with bold contrast and design.This premium TV features details and contrast, expert-validated colors and a slim bezel. Its contour design brings you a modern look, while clear motion and depth enhance the picture.Vibrant DetailsOLED TechnologyDiscover pure blacks, bright whites and Pantone-validated color. Combined with detail and brightness, this pixel-packed screen gives you a dramatic view for everything you watch.Sleek body designContour DesignMade to look elegant and bold with a wave-inspired structure that gives you one continuous design that blends into your home.Deep ContrastOLED HDRFull-scale brightness and contrast. With OLED HDR, every pixel is illuminated for a dramatic picture.Smooth motionMotion Xcelerator 120HzExperience smooth action with exceptional motion enhancements. Get crisp visuals at a speed of 120 frames per second for a seamless picture.3D-like scenesReal Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content, Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.Hear the actionDolby Atmos™ and Object Tracking Sound LiteKeep your ears on the action with built-in Dolby Atmos™®. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.Watch content in up to 4K resolution.4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution.A speedy processorNQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos™ sound, and expertly upscaled 4K resolution.The best smart tv platform with multi-year software supportSamsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.Expert-validated colorsPANTONE® ValidatedEnjoy color validated by industry leading experts at Pantone®, so that images on the screen look as incredible as they do in real life. Every hue, tint and skin tone offers a more accurate and beautiful picture.

LG Signature OLED77T4PUA 77", 3840 x 2160 4K Ultra HD, OLED, ATSC/QAM, Dolby Vision/HDR10/HLG, 4.2 channel speakers, Wi-Fi 6E, Bluetooth 5.1, webOS 24